Amanda offers millennial women realistic, down-to-earth advice on every part of their lives — from style to relationships to career and more — so they can be happier, lead more fulfilling lives, and know they’re not alone in anything they’re going through.

Target audience

They are friendly, down-to-earth women (mostly 18-34) who want to look stylish (realistically and affordably), live a well-balanced & happy life, achieve their career goals, and discover their passions. They shop at Madewell, Free People, Anthropologie, Urban Outfitters, Old Navy, Nordstrom, ASOS, Sephora, and Ulta.

Initial project sketches

Initial project sketches




Blast from the Cast's clever name plays off of providing actionable "blasts" of information and action steps centered around one subject at a time. The "cast" is made up of entrepreneurs from diverse backgrounds, providing unique and well-rounded perspectives for the workshop attendees.

With this rationale in mind, I took pencil to paper and began sketching concepts to reflect the playful yet informative name. The rocket icon within the logo attributes to the action packed "blasts," with a twist as a pencil subtly incorporated into the the rocket, nodding to the informational and educational component of the brand. This also connotes student's ideas taking off from the workshop, once they take action and follow through.

The "A" provides the point of the rocket/pencil, and allows the mark to feel more cohesive and well thought out. The primary badge logo subtly nods to vintage airline identities, again playing off of the "blast" element of the name. The secondary logos and mark allow for diversity in the brand in various brand components — whether the tagline is needed, or in a reduced size.

Overall, the primary and secondary logos convey a playful yet professional design, appealing to young professionals who are ready for their business to take off!   




The brand comes to life through the playful use of typography. The mix of the condensed and heavy sans-serif type family reflects the modern and diverse approach of the infopreneur students. Through overlapping type, and scaling elements of the text as background images, the brand takes on a bold and graphic appeal. This graphic type allows for a fun yet informative aspect of the identity.


When it came to color, I selected a palette of energetic blues, cream and lime hues to play up the modern and fresh student perspective. The palette attracts to both men and women through its gender neutral appeal. 




Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

Photographs with a blue overlay provide a subtle background element for text to be overlaid, and can be used throughout branded materials. The patterns allow for a graphic pop to be used sparingly throughout the brand.

Overall, the brand identity reflects the fun experience yet professional nature that Blast from the Cast students can expect when enrolling.



To the right are the three collateral pieces for Blast from the Cast.

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