Baby Blossom Company creates practical, stylish and hassle-free baby gifts. BBCo offers an array of thoughtful, modern products that are truly unique and high quality.
Women age 24 - 35 celebrating the new moms in their lives. These women are living fast-paced lives, but still enjoy showing their loved ones how much they care. They want gift-giving to be simple, streamlined and at the same time as thoughtful as they are. They typically turn to Etsy or local boutiques for gift giving because of the unique and specialty feel.
PRIMARY + SECONDARY LOGOs
Baby Blossom Company specializes in creating practical, yet thoughtful baby gifts for ladies on the go. Women living fast-paced lives, but still enjoy showing their loved ones how much they care. I wanted to create a brand that would directly relate to these busy ladies - who love shopping at unique boutiques, get excited about meaningful gift giving and enjoy feeling welcome and valued by businesses.
The boutique, hand made feel comes through the simple hand drawn floral illustrations and script typeface. The floral illustrations relate to both the "Blossom" in BBCo as well as the fact BBCo is a modern day florist. The floral element is used subtly in the main logo, but begins to shine through the secondary logos and patterns.
The secondary logo and monograms allow for diversity within the brand in various brand components — whether as just the BBCo letters, in a reduced size, or as playful detailing.
Overall, the primary and secondary logos convey a friendly, modern and boutique feel with a nod to the handmade, appealing to the busy ladies looking for unique, stylish and at the same time effortless gifts for the new little ones in their lives, or those expecting.
A friendly and modern vibe comes to life through the use of typography. A thinner weight, san serif typeface with rounded corners creates a soft look paired with a modern mono-weight script typeface – for a subtle nod to the hand crafted nature of your products.
When it came to color, I selected a palette of brighter lively pinks and mints with an accent of gold to play up the modern and friendly vibe – yet still proving that BBCo is a great shop for both baby girls and baby boys.
Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.
Simple, uncluttered imagery on light or white backgrounds can provide a great background element for text to be overlaid; whether promoting a sale or new products. Photographs can also be used with fun color overlays as another way to maintain brand consistency.
The patterns allow for exciting and friendly textures – whether on tags, tissue paper, or promotional items. The patterns can be used as an extra detail to simply make customers smile.
Overall, the brand identity reflects a friendly, modern and boutique feel that women can expect and look forward to when shopping with Baby Blossom Company.
Below are the collateral pieces for Baby Blossom Company, including various notecard versions as well as an example of the social media graphics (profile picture + cover photo) used on Facebook.