overview

Becoming a Reader creates comprehensive and straight-forward tools that assist teachers or parents while they are training a child who is struggling to read. 

Target audience

To offer teachers or parents effective and proven reading solutions. To equip teachers or parents with the materials they need in order to properly train a child who is struggling to read – and successfully do so. Becoming a Reader can be relied on because of their extensive knowledge and experience within the industry 

 
Initial project sketches

Initial project sketches

 

 

PRIMARY + SECONDARY LOGOs

Becoming a Reader needed a brand identity that conveys a professional and trustworthy presence – yet is still friendly and welcoming. With this in mind, I created imagery and used typography in a way that would reflect this, with a touch of rustic style. My goal was to create a brand identity that will be trusted and easily relatable to by the modern day teacher, who is focused on and excited about growing and learning – just as their students are. 

The professional nature comes through the use of bold, straight-forward typography and also through the simple, refined color palette of grays and red hues. The "estd 2006" (we can update this year to be the year you started) proves even more that you are experienced when it comes to teaching reading. The friendly welcoming vibe comes across through the use of illustrations, which reflect a rustic vintage feel, without being overly cute.

The secondary logo and monograms allow for diversity within the brand in various brand components. The Teaching Reading Made Simple bookmark icon can be used on it's own and still feel a part of the Becoming a Reader brand. 

Overall, the primary and secondary logos convey a professional yet friendly design, appealing to teachers or parents looking for a proven way to teach a child who is struggling to read.

 

   


Typography

Bold, straight-forward, customized san-serifs are at the center of the brand, establishing a professional yet modern feel and coming across as serious but not overly rigid or harsh. The script is brought in as a lighter accent typeface that can be used subtly throughout the brand.

Color

When it came to color, I selected a palette of rustic inspired grays and red hues, for a simple yet slightly diversified tone. 

 

 

APPLICATION

Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

Simple, uncluttered imagery can provide a great background element for text to be overlaid; whether promoting a new product or generally directing teachers and parents to your website. Photographs can also be used with color overlays as another way to maintain brand consistency. The pattern allows for an exciting and friendly texture – whether on workbooks, business cards, or promotional items. 

Overall, the brand identity reflects a welcoming, yet professional and trustworthy nature that teachers or parents can expect when working with or using Becoming a Reader products.

 

    

  

 

 

Collateral

Below are the collateral pieces for Becoming a Reader.

 

Icon Set

 
 

 

PDF template


 

Workbook PDF template


 

ConvertKit template