Beverly Hills Beauty Ink provides distinguished micropigmentation and microblading. Their goal is to offer high-quality services to their target-audience as well as complete package training to those who want to learn the art behind the business. 

Target audience

Service focused: 22-45 year old women who value beauty and quality. They do their research and are willing to spend top dollar for premium services. 

Training focused: women worldwide who are interested in the art of micropigmentation + microblading. Looking for a complete package, regardless of price, to ensure their success in the industry. 

Initial project sketches

Initial project sketches




Beverly Hills Beauty Ink needs a brand identity that easily reflects their high quality, distinguished and detail oriented services. Beverly Hills Beauty Ink's brand identity will create a lasting impression, just as their services do.

The primary logo features an ornate, yet simple BH script; which hints at the premium, luxury services BHBI offers. The line work on the mark portrays confidence and is slightly playful to relate to the classy, modern women. Through typography, the brand remains both approachable and professional.

The secondary logo and icons allow for diversity within the brand to be used throughout various brand components — whether used with or without the mark.

Overall, the primary and secondary logos convey a luxurious, classy feel to reflect the high quality services a Beverly Hills Beauty Ink customer will come to expect.




The slightly serifed typography brings in a modern yet timeless vibe. It's stern yet subtle, welcoming yet distinquished.


The color palette is made up of a blush pink, sepia-like gold and shades of gray for a contrasted, easily expandable and feminine feel. 




Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

The patterns allow for exciting textures – whether on printed pieces such as gift cards and bags, or even web related items. The patterns can be used as an extra detail to simply intrigue customers and make them smile.

Overall, the brand identity reflects a premium, detail oriented and classy feel that customers can expect and look forward to when using Beverly Hills Beauty Ink's services.