Power couples: Concept and Design | Spruce Rd. | Designing a brand can be overwhelming. A blank page staring at you, ready for the creativity to hit the page. I’ll be honest, I’ve caught myself staring at the blank illustrator file, stumped. Er… should I just start with selecting typefaces and colors since I can’t seem to come up with a logo?! In this post I share how designing from a concept heightens the brand and creates the ultimate power couple: design + concept.
How to build (fun) hype around your launch | Spruce Rd. | We’re often too serious about marketing our own brand. I caught up with past client Mandi, of Care Crates, to chat about how she brings the FUN into marketing her business and building hype around product launches.
I’m here, but I want to be there. Chasing the next great idea. Filling my life with hustle, busyness and I’ll be honest, stress. I’m taking a step back and decluttering my biz.
An inside look into how we handle file organization at Spruce Rd. Everything from how to organize your blog posts, client work and marketing files.
Chances are, if you’re a budding online entrepreneur, you’ve got your eyes set on increasing visibility this year. In this post, I’m sharing how I plan to grow my business, while also scaling back my time investment.
Ready to roll with your new launch? But just even the thought of pulling everything together brings you stress-sweat? Here’s a few tips on designing your sales page, so you can rest easy.
Over the past couple years, I’ve received loads of inquiries on freelancing. Everything from how to get started, to the nitty gritty of working with clients. I’ve seen a few questions continuously pop up in my inbox. Though each of these could be its own blog post, I thought I’d dive in rapid fire style and answer a few of your Q’s!
Having a small group of like-minded freelancers who’ve got your back is transformative.
Curious to whether you should showcase your prices publicly on your site? Rather than keeping my strategy tucked behind the curtain, I’m sharing exactly how + why I showcase my pricing.
One of the questions I get asked the most by other freelance designers is how do I find clients? More specifically, how do I attract my first clients? This year I’m inviting you to join me on a monthly marketing challenge to attract clients.
There’s just something special about a new year that brings refreshed ideas and an optimistic eyes. If you’re like me (hello fellow dreamer!), you’ve got #alltheideas flowing for this year in your business. Here’s a few ways I’m taking action this year on lofty goals.
This past year has been one for the books! From moving across country 3 times, having our first baby, and growing Spruce Rd., it’s been a journey to say the least! As I look back, I can’t help but be so grateful for such a fulfilling year.
Elevate your designs with the Spruce Rd. brand mockups. This collection of printed product mockups is beautifully refined + minimal, allowing your designs to shine. They’re easy to customize colors, and ready to drop in your design within minutes. Perfect for your portfolio, client presentations or promotions.
Does anyone else subscribe to newsletters for the design inspiration alone? … or is that just me? I’m sharing my personal favorite newsletters worth subscribing to for design inspiration.
I am SO thrilled to be sharing with you a little bit about myself, my experience working as Spruce Rd’s assistant, my journey of navigating the world of Facebook Ads, and more.
Ever wanted to design your own planner with InDesign, whether to sell in your shop or print for yourself, but dreaded the process? Announcing my latest mini-class — Automating Calendars!
Defining your ideal client can definitely seem overwhelming. How can I restrict myself to only serving one industry? Where should I focus my efforts? Rather than focusing on one industry, I’m sharing how I’ve redefined my ideal client.
Since launching my design studio, Spruce Rd., I fought through the noise and built an intentional business. One that has since allowed me to work with the best clients (and brands!) a freelancer could ask for. Crafting a unique process that leads to minimal (if any) client revisions, projects that adhere to timelines and a freelance business that positions itself to attract ideal clients.
Pitching design work to your clients isn’t always easy. There’s an art to presentation that results in minimal client revisions, quality designs and high fives all around. In this post I share the benefits behind presenting one logo solution to clients.
There are many articles floating around on how to “make the leap” into freelancing full time. While I don’t believe there is only one way to make this huge transition, I thought I’d shed my insight and unique perspective to going from day job to launching your business.