Power couples: Concept and Design

Power couples: Concept and Design | Spruce Rd. | Designing a brand can be overwhelming. A blank page staring at you, ready for the creativity to hit the page. I’ll be honest, I’ve caught myself staring at the blank illustrator file, stumped. Er… should I just start with selecting typefaces and colors since I can’t seem to come up with a logo?! In this post I share how designing from a concept heightens the brand and creates the ultimate power couple: design + concept.

Share-worthy Design for Freelancers is now open!

Since launching my design studio, Spruce Rd., I fought through the noise and built an intentional business. One that has since allowed me to work with the best clients (and brands!) a freelancer could ask for. Crafting a unique process that leads to minimal (if any) client revisions, projects that adhere to timelines and a freelance business that positions itself to attract ideal clients.