Ever wanted to design your own planner with InDesign, whether to sell in your shop or print for yourself, but dreaded the process? Announcing my latest mini-class — Automating Calendars!
Defining your ideal client can definitely seem overwhelming. How can I restrict myself to only serving one industry? Where should I focus my efforts? Rather than focusing on one industry, I’m sharing how I’ve redefined my ideal client.
Since launching my design studio, Spruce Rd., I fought through the noise and built an intentional business. One that has since allowed me to work with the best clients (and brands!) a freelancer could ask for. Crafting a unique process that leads to minimal (if any) client revisions, projects that adhere to timelines and a freelance business that positions itself to attract ideal clients.
Pitching design work to your clients isn’t always easy. There’s an art to presentation that results in minimal client revisions, quality designs and high fives all around. In this post I share the benefits behind presenting one logo solution to clients.
There are many articles floating around on how to “make the leap” into freelancing full time. While I don’t believe there is only one way to make this huge transition, I thought I’d shed my insight and unique perspective to going from day job to launching your business.
$50 logos. Endless revisions. “Nightmare” clients. I’ve experienced it all while freelancing on the side. I’m sharing a few tips I learned along the way on how to treat your side freelance projects as a business, not a hobby.
Early in my freelance career, when I held a day job and freelanced on the side, I had absolutely no clue what to do once a potential client rolled through my inbox. Maybe you’ve experienced the same mess I did. In this article we’re diving into a few tips to winning client projects through your proposal.
Pitching design work to your clients isn’t always easy. There’s an art to presentation that results in minimal revisions, and fist bumps from your client.
Do you struggle when designing for your own brand? Overwhelmed by the many tools in Adobe Illustrator? I’m sharing a few tools that I actually use daily in Adobe Illustrator, that I wish I knew when I first learned the program.
Reveal of the new Spruce Rd. site, along with features I hope that you enjoy! Take a peek into the strategy behind the new site.
We talk a lot about gaining a long-term approach to your brand, which is definitely crucial for any successful business. Yet in doing so, we quickly move past the seemingly small moments that provide the steps to move toward our long-term goals.
I wanted to share my process in restructuring my current site. Maybe you are contemplating a complete overhaul as well, so hopefully this behind the scenes peek will help guide you in the next steps.
Have you ever been tempted to shift your focus in an effort to make additional income? Maybe you’ve had the same thoughts as I have.
Every successful business reaches a stage where it goes beyond its own comfort zone, and begins to challenge the convention — status quo, the norm, industry standard. These defining moments are what set your brand apart from others, and allow your voice to be heard.
Are you looking to make some quick cash, or are you aiming to create an enduring brand that exceeds your expectations and vision?
It wasn’t that long ago that I spent my days in a cubicle, daydreaming of creating Spruce Rd. — though it didn’t have a name at the time.
If you’re looking to learn the design skills to brand your business, products or courses, I’ve built this course just for you.
If you’ve thought of creating an online course, or have one yourself, this post is for you. Below are a few of the tools that helped me create my course.
In this article, I’m sharing the process behind launching your newest product or course. If this is your first time venturing into this territory, I’ve got ya covered on where to start.
Once you are ready to transition your personal brand (whether it be a service-based income, blog, consulting, or any other type of business) into info-products, you will most likely encounter some sort of branding quandary.