Google tells me there are 254 million search results for “graphic designer.” You might be thinking “Well, how do you even get noticed online with so many designers?” Listen up! I’m sharing what I did to attract premium clients.
“Niche your brand.” This is a common phrase preached to us regarding our brands. But what if you have multiple audiences, passions and products? Do you have to limit your focus to only one? And if you choose to not limit your audiences, how can you speak to 2 audiences at once?
After offering a small batch of printed workbooks for my course, I received several questions on printing + shipping. I’m diving into the nitty gritty of how I handled it in the past, and what I’m doing now to save time.
Sometimes we get that desire to completely redo everything. Whether that’s our website, wardrobe, brand or, heck — even our hair. We get the itch to rebrand.
Whew. Tax season is over, amiright!? Not going to lie, each quarter/year I stress a bit about what scary number is going to pop up that I owe. I’m sharing a few ways I’m protecting my business this year from high taxes.
There’s one thing I’ve noticed when chatting with my clients and freelancer friends, it’s that we struggle with how to promote ourselves without feeling awkward or sleazy. I’m sharing a few ways to ease your self-promo needs.
There are a million ways to book clients and wow them with your proposals, and I’ve learned a thing or two over the years. Here’s exactly how we send quotes to prospective clients.
Power couples: Concept and Design | Spruce Rd. | Designing a brand can be overwhelming. A blank page staring at you, ready for the creativity to hit the page. I’ll be honest, I’ve caught myself staring at the blank illustrator file, stumped. Er… should I just start with selecting typefaces and colors since I can’t seem to come up with a logo?! In this post I share how designing from a concept heightens the brand and creates the ultimate power couple: design + concept.
How to build (fun) hype around your launch | Spruce Rd. | We’re often too serious about marketing our own brand. I caught up with past client Mandi, of Care Crates, to chat about how she brings the FUN into marketing her business and building hype around product launches.
I’m here, but I want to be there. Chasing the next great idea. Filling my life with hustle, busyness and I’ll be honest, stress. I’m taking a step back and decluttering my biz.
An inside look into how we handle file organization at Spruce Rd. Everything from how to organize your blog posts, client work and marketing files.
Chances are, if you’re a budding online entrepreneur, you’ve got your eyes set on increasing visibility this year. In this post, I’m sharing how I plan to grow my business, while also scaling back my time investment.
Ready to roll with your new launch? But just even the thought of pulling everything together brings you stress-sweat? Here’s a few tips on designing your sales page, so you can rest easy.
Over the past couple years, I’ve received loads of inquiries on freelancing. Everything from how to get started, to the nitty gritty of working with clients. I’ve seen a few questions continuously pop up in my inbox. Though each of these could be its own blog post, I thought I’d dive in rapid fire style and answer a few of your Q’s!
Having a small group of like-minded freelancers who’ve got your back is transformative.
Curious to whether you should showcase your prices publicly on your site? Rather than keeping my strategy tucked behind the curtain, I’m sharing exactly how + why I showcase my pricing.
One of the questions I get asked the most by other freelance designers is how do I find clients? More specifically, how do I attract my first clients? This year I’m inviting you to join me on a monthly marketing challenge to attract clients.
There’s just something special about a new year that brings refreshed ideas and an optimistic eyes. If you’re like me (hello fellow dreamer!), you’ve got #alltheideas flowing for this year in your business. Here’s a few ways I’m taking action this year on lofty goals.
This past year has been one for the books! From moving across country 3 times, having our first baby, and growing Spruce Rd., it’s been a journey to say the least! As I look back, I can’t help but be so grateful for such a fulfilling year.
Elevate your designs with the Spruce Rd. brand mockups. This collection of printed product mockups is beautifully refined + minimal, allowing your designs to shine. They’re easy to customize colors, and ready to drop in your design within minutes. Perfect for your portfolio, client presentations or promotions.