Power couples: Concept and Design | Spruce Rd. | Designing a brand can be overwhelming. A blank page staring at you, ready for the creativity to hit the page. I’ll be honest, I’ve caught myself staring at the blank illustrator file, stumped. Er… should I just start with selecting typefaces and colors since I can’t seem to come up with a logo?! In this post I share how designing from a concept heightens the brand and creates the ultimate power couple: design + concept.
Ready to roll with your new launch? But just even the thought of pulling everything together brings you stress-sweat? Here’s a few tips on designing your sales page, so you can rest easy.
Does anyone else subscribe to newsletters for the design inspiration alone? … or is that just me? I’m sharing my personal favorite newsletters worth subscribing to for design inspiration.
I am SO thrilled to be sharing with you a little bit about myself, my experience working as Spruce Rd’s assistant, my journey of navigating the world of Facebook Ads, and more.
Ever wanted to design your own planner with InDesign, whether to sell in your shop or print for yourself, but dreaded the process? Announcing my latest mini-class — Automating Calendars!
Pitching design work to your clients isn’t always easy. There’s an art to presentation that results in minimal client revisions, quality designs and high fives all around. In this post I share the benefits behind presenting one logo solution to clients.
Early in my freelance career, when I held a day job and freelanced on the side, I had absolutely no clue what to do once a potential client rolled through my inbox. Maybe you’ve experienced the same mess I did. In this article we’re diving into a few tips to winning client projects through your proposal.
Pitching design work to your clients isn’t always easy. There’s an art to presentation that results in minimal revisions, and fist bumps from your client.
Do you struggle when designing for your own brand? Overwhelmed by the many tools in Adobe Illustrator? I’m sharing a few tools that I actually use daily in Adobe Illustrator, that I wish I knew when I first learned the program.
Reveal of the new Spruce Rd. site, along with features I hope that you enjoy! Take a peek into the strategy behind the new site.
I wanted to share my process in restructuring my current site. Maybe you are contemplating a complete overhaul as well, so hopefully this behind the scenes peek will help guide you in the next steps.
Have you ever been tempted to shift your focus in an effort to make additional income? Maybe you’ve had the same thoughts as I have.
If you’ve thought of creating an online course, or have one yourself, this post is for you. Below are a few of the tools that helped me create my course.
In this article, I’m sharing the process behind launching your newest product or course. If this is your first time venturing into this territory, I’ve got ya covered on where to start.
Once you are ready to transition your personal brand (whether it be a service-based income, blog, consulting, or any other type of business) into info-products, you will most likely encounter some sort of branding quandary.
If you are in a position where hiring a designer isn’t in the cards quite yet, you can certainly DIY your own branding until you are ready for that next step.
Committing to a brand identity, for yourself or a client, can easily become paralyzing. Rather than embracing paralysis, I wanted to share a few tips from a brand identity designer’s perspective on how to diversify your brand so you don’t feel “stuck” with limiting brand, and instead feel inspired.
Last week, during the final episode of this lunch + learn season, I shared how I went from freelancing to now working with a team. This has been such a huge transition for my business, and one that has allowed Spruce Rd. to grow.
Creative entrepreneurs only have so many hours in the day, yet we expect ourselves to complete so many tasks. If we automate some of the small tasks that pile up, we can save ourselves time and stress.
In this tutorial, Meg Summerfield shows us how to overcome obstacles through modifying the CSS in your Squarespace site.