Psychology of color for your brand

Recently, I shared a few resources on creating unique color palettes for your branding. But how do you choose which colors you want to incorporate for your personal brand? Each color is tied with an emotional + psychological response, so it is crucial to understand the meaning behind each color, before you commit it to your brand. For instance, you might want to avoid the color blue for your restaurant, as it is known to be tranquil + peaceful, rather than stimulating your appetite. Take a look at the colors below to discover which ones align with your brand vision.

Psychology of Color in Branding | Spruce Rd. #branding #color #psychology

Psychology of Color in Branding | Spruce Rd. #branding #color #psychology