New in the portfolio! Scrappy U

Hey friends! It has been a while since I've shared the fun branding design projects I have been so fortunate to work on! I've been (secretly) keeping this one under wraps, until the brand went live. Regina, the “sidekick for infopreneurs” of byregina.com, approached me to tackle a fresh brand identity for her upcoming online university. The minute I heard her passionate vision for Scrappy U, I was on board and excited to see her vision come to life. To say this project was a dream for me, is one huge understatement! I've began shifting my design studio quite a bit lately (more details to come soon!), and part of that shift has been to work with infopreneurs + bloggers. I have such a heart for brands such as Regina's, and love partnering with them since they give so much back to their community. Not to mention, designing Mailchimp templates, blog graphics and digital worksheet PDFs are among my favs :). The Scrappy U project fit in so nicely with my ideal client, project + aesthetic. Also, fun side note, I used to design for a university for a few years, so I've got the whole "education" experience, but was excited to put a modern spin on it!

Regina went with the "social entrepreneur" package, and we designed a fresh brand identity including a custom illustrated pattern, and 3 collateral pieces: Mailchimp template, branded PDF worksheet, and social media profile/banner images. With this new package, she also received the PSD and InDesign files so she could maintain her brand in the future.

About the Scrappy U brand identity:

The Scrappy U brand identity appeals to the modern online-learner through a fun, bold and professional look. What results is a fresh approach to academia branding, through the modern collegiate “badge” insignia, paired with a contemporary block sans serif typeface. The look establishes a friendly brand presence evoking collegiate pride, without feeling stuffy. Overall, the identity reflects the humanistic, relatable and fun approach that is essential to the Scrappy U brand.

Here is the final brand reveal! You can also check out the Scrappy U sales page design, to check out the design in action. I designed the one-page site in Illustrator, then transitioned it really smoothly to web through OptimizePress! (I'm thinking about sharing my process on using OptimizePress, would you be interested?) While there, go ahead and sign up for Regina's course, because it seriously looks ah-mazing!! And coming from her, you know it is pure gold :).

Scrappy U | Brand identity by Spruce Rd. for online e-course platform. #logo #branding #university

Scrappy U | Brand identity by Spruce Rd. for online e-course platform. #logo #branding #university

#GoIndependent Interview!

While working with Regina on her fresh brand identity for Scrappy U, I was so honored she asked me to be a part of her awesome #GoIndependent interview series! Regina travelled around the U.S. to interview fellow creatives on their take on freelancing. Luckily, I only live about an hour from Regina, so I was able to meet her and have such a fun chat about business. I've loved each of the interviews so far, and was thrilled to see mine posted this week! Feel free to check it out... but don't mind the awkwardness :)!

GoIndependent

GoIndependent