Some exciting news...

Now Open | Spruce Rd.

Now Open | Spruce Rd.

I’ve been quiet on the blog recently, but that doesn’t mean something big wasn’t brewing behind the scenes! I am excited to announce that I have taken the leap, and started my own design studio!!! This has been a goal of mine for quite some time, so I am pretty pumped it is actually happening.

About the name

Developing a name for my business was much harder than I anticipated. I resisted using my personal name, Jamie Starcevich, for my business, because well… my last name is a mouthful (though I love it!). I have no doubt people would misspell and pronounce it wrong often. More than that, I wanted a business name that could grow with me. If I needed to expand, or collaborate with others, it would be better to have a name not connected with me personally.

Spruce:

Neat, smart, stylish, dapper. To freshen up appearances.

Road:

The journey from the old to the new.

The idea behind the name Spruce Rd. is that when collaborating with businesses, we journey together to develop a solution that freshens up, or establishes, their visual identity.

Specialty

Through my career, I have had the opportunity to work with various mediums of graphic design including: branding + logo development, web design, print collateral, book design, publication design, stationery and environmental graphic design. I am so thankful to have touched so many areas of design. Through my experiences, I have learned that I most enjoy developing a brand identity from the ground up, and then applying that brand to web design, etc. With the start of my new studio, this is where I would like to focus my efforts. I love the strategy, research, new beginnings and excitement that a fresh visual identity brings.

Next Steps I am beyond excited for this next step in my career! I will be sharing my journey along the way on this blog, so let me know in the comments below if you have any questions that I can help answer! I am also busy working on my website, and will be launching that soon.

If you are looking to freshen up your brand, or create a website that reflects your vision, feel free to get in touch:

jamie@sprucerd.com

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