Emily Baker Design is an interior design company. EBD believes in creating a stylish yet functional home for their clients. The design style is centered around timeless, functional spaces that speak to each individual homeowner.

The Solution

The Emily Baker Design brand identity appeals to middle aged couples or families who have a great appreciation for design and function. We created an identity that has a timeless look and feel, reflecting the classic and sophisticated designs that all Emily Baker clients love and trust.


COLOR PALETTE + custom pattern

The strong balanced color palette and pattern library bring the brand to life. They are elegant, timeless and neutral creating a sophisticated palette that is classic and not overpowering. The patterns nod to traditional + timeless styles within interior design — including wallpaper, tiles and fabric.


The serif typeface provides a classic look to the brand and gives it a warm timeless feel. With Emily's clientele in mind, we crafted an identity that uniquely combines the EB monogram paired with a sophisticated type treatment. This wordmark allows for the Emily Baker Design brand to grow and expand, while not restricting it to a particular iconography.

Overall, the brand reflects the tailored and sophisticated style of Emily's ideal clients.


I came to Jamie because I knew what I liked and what I did not like in terms of a logo. I wanted a professional look and someone to guide me in the right direction. The Spruce Rd. team did a wonderful job guiding me through the process and helping me refine a logo that I love. They took all my feedback and worked to create a fabulous logo based on our discussions. Working with them was wonderful!

I walked away with a logo I am proud to display! I feel this takes my business to the next level and helps to attract my ideal client.

I would definitely recommend a friend to use Spruce Rd. The team was wonderful! They created a brand that I love and I hope to use Spruce Rd for future projects!
— Emily Baker




Brand identity, custom patterns, brand guideline

The team:

Jamie, Creative Director
Jessie, Lead Designer