SUMMARY

Emily Parker & Co. is a clothing brand that seeks to empower women by providing them with the tools they need to present themselves in every area of their lives. From the magical runways of Paris to the streets of LA, EP & Co. have takes their experiences and combined them with a devotion to the finest materials.

The Solution

The Emily Parker & Co. brand identity appeals to women, ages 18-40 who are busy, efficient, stylish, and hard-working. These ladies are socially conscious, giving, and feminine. We provided a visual identity reflecting the quality materials of the EP & Co. products, while remaining sophisticated, feminine and timeless. The fresh branding appeals to the boutique shopper on the hunt for their next quality designed purchase.

     

     


     

PRIMARY + SECONDARY LOGO

The serif in the main logo is classic and brought to life feminine swirls that give the mark a strong and elegant feel. The primary mark appeals to all ages while staying youthful. It is classic but not trendy. The secondary logo is an ornate and embellished mark, and a modern take on a classic monogram. 

Overall, the logo design nods to the classic, refined yet elegant style of the EP & Co. products.
 


     

APPLICATION

Graphic elements + custom patterns provide a unique way to tie the brand together. We equipped Emily with a range of elegant graphic elements to be used throughout the branded collateral, as well as a stunning floral pattern to add depth to the brand. It’s these elements that made for a cohesive and enticing brand identity in the tags, business cards, stationery and web design.

Overall, the brand identity reflects the stylish modern lady who is confident, feminine, and proud to wear Emily Parker & Co.
 

     

       

       

“I really enjoyed working with the team at Spruce Road! Before beginning this new branding journey, I had a lot of ideas but lacked a brand focus. With their guidance I was able to explore all of my ideas and blend them into an aesthetic that was really unique to me. Now I feel proud of my branding as a representation of myself and am excited to share it with everyone!”
— Emily Ferrell
 

      

SERVICES:

Brand identity, custom patterns, clothing tags, business cards, stationery, Squarespace web design.

The team:

Jamie, Creative director
Jessie, Lead designer
Melissa, Squarespace Designer