overview

Flavour Design Studio offers distinctive and clever products with a focus on efficiency, simplicity and innovation through design. To bring a smile to the customer’s face and create a sense of delight through an otherwise everyday object. To offer products that may have a variety of uses yet still maintain ease of use (user friendliness). 

Target audience

Typically upper middle class women. Passionate about their pursuits and value small or local artisans. Those looking for a quality, made in America (or Canada) gift for a friend or loved one. Also, retailers looking for a creative handmade product to add to their shops. 

 
Initial project sketches

Initial project sketches

 

 

PRIMARY + SECONDARY LOGOs

Flavour Design Studio (FDS) needs a brand identity that easily reflects their innovative and quality products. FDS creates a sense of delight through what may seem like everyday objects. The new FDS brand reflects this delightful, creative and fresh feel.

The primary logo features fun yet strong elements; which hint at both the creative products and level of experience FDS has to offer. The food items provide insight into what the brand is all about; reflective of the Flavour name. Through imagery and typography, the brand remains both fresh and fun, yet distinctively creative.

The secondary logos and icons allow for diversity within the brand to be used throughout various brand components — whether used as just a type lockup or as a creative monogram for a splash of fun.

Overall, the primary and secondary logos convey an exciting, friendly feel to reflect the products a Flavour Design Studio customer will come to expect.

 

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Typography

The totally custom "Flavour" lettering brings in a sturdy, yet creative vibe. This paired with the straightforward lowercase sans-serif, offers a bit of a modern and friendly twist.

Color

The color palette is really where the FDS brand will shine. It's made up of a collection of bright pops of color that are similar in hue so they remain apparent as a family. The turquoise and blues were inspired by the glaze colors that FDS is currently using. The blue hues will be at the forefront of the color palette to reflect the calming nature and user-friendliness already associated with the FDS product line.

 

 

APPLICATION

Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

The patterns allow for exciting textures – whether on printed pieces such as packaging and collateral, or even web related items. The patterns can be used as an extra detail to simply delight customers and make them smile.

Overall, the brand identity reflects the innovative, fresh and friendly feel that customers can expect and look forward to when using and purchasing a Flavour Design Studio product..

 

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Brand Collateral

Below are the brand collateral pieces for Flavour Design Studio. These include a business card, notecard (packaging insert), social media and stickers.


Business Card (with alternate back)

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Notecard (packaging insert – 3.5" x 5")

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Social Media Avatar + Banner (shown on facebook)

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Stickers

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