Kitty & June is a collection of timeless, unique and well-made decorative items for the home – with a specific focus on decor for children’s rooms or nurseries.
Women age 25 - 35 who have or are having children and are searching for pieces to add to their child’s room or nursery. These women are searching for truly unique pieces and have a sincere love for quality handmade goods. They enjoy thinking creatively about how their home looks and typically purchases pieces that are easily transitional from room to room.
PRIMARY + SECONDARY LOGOs
Kitty & June is named after two grandmothers. Kitty; being more lighthearted, funny and spirited and June; being more soft-spoken, kind and refined. With the two ladies in mind, I wanted to create imagery and utilize typography that nodded to both and also to the brand as a whole; a children's boutique for timeless and unique items that can transition as life does.
A lighthearted, whimsical nature comes with the illustration and imagery of a rabbit. I created a rabbit that appears structured yet at the same time fairy-tail like with it's hand-drawn nature. The rabbit was inspired by illustrations from vintage children's book; with their delicate structures and detailed line work.
The secondary logo and monograms allow for diversity within the brand in various brand components — whether a short description is needed, in a reduced size, or just as playful detailing.
Overall, the primary and secondary logos convey a whimsical yet timeless design with a nod to the handmade, appealing to mother's looking for unique, yet functional ways to decorate their little one's rooms.
The whimsical yet timeless nature comes to life through the use of typography. A traditional serif with a hint of customization creates a truly unique and welcoming vibe with a subtle nod to the past. The ampersand (&) and secondary typeface bring in a modern essence, rounding out the brand to be timeless with a modern twist.
When it came to color, I selected a palette of gender-neutral greens and coral hues to play up the modern and fun vibe, yet still proving that Kitty & June is a great shop for both boys and girls.
Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.
Simple, uncluttered imagery can provide a great background element for text to be overlaid; whether promoting a sale or a look book. Photographs can also be used with color overlays as another way to maintain brand consistency. The patterns allow for exciting and friendly textures – whether on tags, tissue paper, or promotional items. The patterns can be used to simply make customers smile.
Overall, the brand identity reflects a welcoming, whimsical and hand-made nature that women can expect when shopping at Kitty & June.
The custom illustration provides a unique component to the Kitty & June brand, differentiating it from competitors in the industry. The design seamlessly fits with the brand identity, yet allows more context behind the brand and a sense of lightheartedness that Kitty & June shoppers can expect.
Through highlighting unique children focused decor and showing a child actually inhabiting the space, customers will know what to expect – and be that much more excited about – the Kitty & June brand.
Overall, the illustration provides the graphic element needed to reveal context behind Kitty & June. The illustration can be used on the website homepage as a banner, social media profiles, and throughout other branded materials.
To the right are the three collateral pieces for Kitty & June, as well as an example of the social media graphics (profile picture + cover photo) used on Facebook.
Sticker (Shown on Tissue Paper)
Social Media Graphic (shown on facebook)
Below is an example of the packaging for Kitty & June. The mockup is a 12.5" x 10" x 4" mailer box. The shipping label is for example purposes only.