overview

Krista King Math teaches you math in a non-math way your brain can actually handle. Through online videos, Krista walks you through techniques that will make everything from math fundamentals to calculus easy to learn and fun. Math is hard, but it shouldn’t get in the way of achieving your dreams.

Target audience

Male and female ages 15 - 40 who struggle with math and need to learn in an easily digestible and efficient way. They are looking to either pass a class, keep their grades up or just need to have a better foundation in math.

 
Initial project sketches

Initial project sketches

 

 

PRIMARY + SECONDARY LOGOs

The main objective of Krista King Math is to provide a fun approach to learning math and the brand identity needed to reflect that approach. The goal of the design was to create a visual presence that was not only modern, playful and personable but that also felt welcoming and professional.

The primary logo was created by using a mix of two modern fonts. The customized rounded script emphasizes the personable nature of the brand in a fun and charming way. Highlighting Krista's name makes the brand feel more relatable because people are more attracted to following or buying from other people. 

The secondary logos and icons allow for brand flexibility. These brand elements add a playful side to the modern brand. The illustration style of the calculator icon encompasses the simple, fun, and approachable vibe that is seen in the math tutorial videos. The “k+” icon is a witty play off an “A+” since one of the main goals of the business is to help students improve their grades.

Overall these elements convey a modern and playful brand that will appeal to all ages of students who come to Krista King Math to conquer their struggles with learning the subject.

 

   


Typography

The modern yet playful nature of the brand comes to life through the use of typography. A contemporary slab serif font is used primarily to create a warm and welcoming vibe. Mixing this slab serif font with a clean sans serif keeps the overall design fresh and approachable. Both of these fonts, compliment the modern aesthetic of the primary logo. 

Color

When it came to color, we selected a palette of warm and calm colors that gives the brand a simple but charming feel. The palette attracts both men and women through its gender neutral appeal. 

 

 

APPLICATION

Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

Use simple photography to enhance the modern aesthetic. The mood of the photography should convey a warm, friendly, optimistic and positive vibe. Photographs can also be used with color overlays as another way to maintain brand consistency. Patterns add another level of depth to the visual appeal of the brand. They can be used as either a subtle texture or as a playful pop simply to make customers smile. 

Overall, the brand identity reflects a modern, playful and personable vibe that will attract students of all ages to Krista King Math.

 

    

  

We also created a brand signature that can be used at the end of the videos that adds an extra personalized touch.