overview

Lacey J Design is an embroidery design studio that specializes in creating custom gifts that are so special they can be passed down to future generations. 

Target audience

Women who value traditions and creating special moments for their loved ones. They shop at unique boutiques and value the work of local artisans. They are always on the hunt for thoughtful, personalized gifts that no one else has. Some of their favorite things are heirlooms that have been passed down from generation to generation.

 
Initial project sketches

Initial project sketches

 

 

PRIMARY + SECONDARY LOGOs

The main objective of Lacey J Design is to provide unique, traditional products for woman looking to entertain with class, give thoughtful personalized gifts and to have items in her home that can be passed down to future generations. The goal of the brand design was to create a visual presence that was not only classic and timeless, but that also felt chic and sassy.

The handmade and custom feel of the logo design reflects the type of gifts that can be personalized when coming to Lacey J Design. The hand drawn feel of font paired with a custom monogram and crest perfectly captures the brand's essence. The simple floral illustration at the top of the crest gives the brand a charming appeal.

The secondary logos and monograms allow for brand flexibility, which is especially important for businesses now. They can be used as playful detailing or when you need a smaller version of your logo. 

Overall these elements convey a personalized and handmade brand that will appeal to women of all ages who want to create something special for their loved ones.

Lacey J Design


Typography

The classy and welcoming nature of the brand comes to life through the use of typography. By mixing fonts that have a elegance and timelessness vibe will keep the brand fresh along with making it feel special. 

Color

When it came to color, we selected bright and sweet colors that gives the brand a little bit of southern charm. The soft vintage styling of the design with the pops of bright colors keeps the brand feeling warm and friendly. 

 

 

APPLICATION

Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

Photography is a perfect way of communicating a brand's story. This is especially important for Lacey J Design, because sharing stories about family, traditions and times of joy will attract your audience. Use a mix of photos with soft light, as well as black and white photos to enhance the brand's classic and timeless feel. The mood of the photography should convey a warm, loving and vintage vibe. Photographs can also be used with color overlays as another way to maintain brand consistency. Patterns add another level of depth to the visual appeal of the brand. They can be used as either a subtle texture or as a playful pop simply to make your customers smile. 

Overall, the brand identity reflects a fresh and chic vibe that will appeal to women looking for personalized and handmade gifts.

 
 
 

COLLATERAL

Below are the collateral pieces for Lacey J Design, including the business card, notecard and stickers.

BUSINESS CARD

Lacey J Design business card

Stickers

Notecard

Lacey J Design - notecard design