Morgan Nield is a coach that helps etsy-preneurs turn their part-time hustle into a full-time income. 

Target audience

Women Etsy shop owners aged 35-50 who are tired of being unfulfilled with their jobs and wants to turn their part-time hustle into a full-time gig. Their Etsy shop has been open for awhile, but struggles to make consistent sales. She needs help with marketing strategies, but doesn’t know where to start. 

Initial project sketches + process shots

Initial project sketches + process shots




The main objective of Morgan Nield is to provide powerful marketing strategy through courses, webinars and coaching sessions to help Etsy shop owners take their sporadic sales and turn it into consistent, full-time income. 

The primary logo is a clean and fresh logotype that was created from a monoline sans-serif font. The simple lines paired with the unique styling of the letters R, A and E make the logo feel more personal. The whimsical charm of those letters give the brand a playful edge while keeping the overall vibe modern and professional.

The secondary logos and icons add more depth and flexibility to the brand. The M logo will become an iconic mark. It's mid-century modern styling is eye-catching and makes the brand feel special. Any of the secondary brand elements can be used as playful detailing or when you need a smaller or horizontal version of your logo. 

Overall the brand identity design has a modern but approachable look and feel that will attract Etsy shop owners who are trying to level up. The personal and professional nature of the design will evoke a sense of trust in your coaching style and approach. 

Morgan Nield brand design
Morgan Nield brand design


The typography is an important part of the overall brand design. We have paired a simple and clean san serif font with a hand-lettered styled script. This handwritten font allows your brand to feel more personal and less stiff.  


The Morgan Nield brand colors are a fresh and modern palette. To keep the brand feeling clean and uncluttered, we have a paired a neutral palette with pops of bright colors. These pops of reds and yellow will be perfect for calls to action. The colors make the brand feeling warm and friendly. 




Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

Photography is a perfect way of communicating a brand's story. The use of simple imagery can provide a great background element to help promote upcoming webinars, courses and more. The mood of the photography should convey a warm, friendly, optimistic and aspirational vibe. Photographs can also be used with color overlays as another way to maintain brand consistency. Patterns add another level of depth to the visual appeal of the brand. They can be used as either a subtle texture or as a playful pop simply to engage your audience. 

Overall, the brand identity reflects the energetic and aspirational personality of your brand, while at the same time staying classic and professional.

Morgan Nield brand design
Morgan Nield brand design
Morgan Nield brand design