Morgan Nield is a coach that helps etsy-preneurs turn their part-time hustle into a full-time income. 

Target audience

Women Etsy shop owners aged 35-50 who are tired of being unfulfilled with their jobs and wants to turn their part-time hustle into a full-time gig. Their Etsy shop has been open for awhile, but struggles to make consistent sales. She needs help with marketing strategies, but doesn’t know where to start. 

Initial project sketches + process shots

Initial project sketches + process shots




The main objective of Morgan Nield is to provide powerful marketing strategy through courses, webinars and coaching sessions to help Etsy shop owners take their sporadic sales and turn it into consistent, full-time income. 

The primary logo is a clean and fresh logotype that was created from a monoline sans-serif font. The simple lines paired with the unique styling of the letters R, A and E make the logo feel more personal. The whimsical charm of those letters give the brand a playful edge while keeping the overall vibe modern and professional.

The secondary logos and icons add more depth and flexibility to the brand. The M logo will become an iconic mark. It's mid-century modern styling is eye-catching and makes the brand feel special. Any of the secondary brand elements can be used as playful detailing or when you need a smaller or horizontal version of your logo. 

Overall the brand identity design has a modern but approachable look and feel that will attract Etsy shop owners who are trying to level up. The personal and professional nature of the design will evoke a sense of trust in your coaching style and approach. 

Morgan Nield brand design
Morgan Nield brand design
Morgan Nield brand design


Brand identity, worksheet design, blog post templates + webinar slide templates.


Jamie, Creative Director + designer
Jennifer, Lead Designer