overview

North Bourn pridefully creates high-quality, customizable triple-milled soaps in small-batch quantities. North Bourn creates scents that inspire, tell a story, and excite customers or their guests –whether it be in their own homes or at a local B&B. To foster the traditions behind the triple-milled soap process yet still appeal to a modern crowd. 

Target audience

The retail industries; both online and in small shops that provide delightful gifts and keepsakes for their customers.  ·  The hospitality industry; small inns or B & B’s looking for luxury soaps and guest bars that will make their guests smile.  ·  The consumer; a woman age 25-65 who enjoys having friends from out-of-town stay with her. She values the little details that will surprise her guests enough to start conversations and she also values the practicality behind triple-milled soaps (the long shelf life and wonderful fragrance).  ·  Private label; customized engraved / monogrammed / stamped soaps for the consumer, the hospitality industry, etc. 

 
Initial project sketches

Initial project sketches

 

 

PRIMARY + SECONDARY LOGOs

North Bourn needs a brand identity that easily reflects their high quality and luxurious products and at the same time their sense of passion and thoughtfulness they put behind each batch of triple milled soap. North Bourn's brand identity will create an exciting lasting impression just as their products do.

The primary logo offers a glimpse into the rich and luxurious heritage behind triple-milled soap. Inspired by the French Renaissance period and hints from 18th century English ornamental design – the illustrated logo mark allows us to take a step back in time and invites customer's to learn more about the refined, detailed craft that is the triple-milled soap process. Through typography, the brand remains modern with a vibe that is both approachable and professional.

The secondary logo and icons allow for diversity within the brand to be used throughout various brand components — whether in a circular layout for fun detailing, as just a type lockup, or the "N" on its own.

Overall, the primary and secondary logos convey a heritage-rich yet welcoming feel, with a nod to the high quality, luxurious products a North Bourn customer will come to expect.

 


Typography

The sans serif typography (Sackers Gothic 🙂) paired with the serif typography brings in a modern yet timeless vibe. It's stern, yet subtle; welcoming yet professional.

Color

The core color palette is made up of a gender neutral olive paired with hues of slate and cream. This color palette can be easily expanded with both feminine and masculine tones depending on North Bourn's unique needs. 

 

 

APPLICATION

Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

The patterns allow for exciting textures and will speak well to the celebration industry – whether on printed pieces such as gift wrap and tags, or even web related items. The patterns can be used as an extra detail to simply intrigue customers and make them smile.

Overall, the brand identity reflects a heritage-rich, luxurious and professional feel that customers can expect and look forward to when purchasing North Bourn's triple-milled soap.

 

PW_Logo-Presentation-04.jpg
 

 

collateral

Below are the collateral pieces for North Bourn, including the Macaron box, the stand up pouch and the single unit pouch. Each feature 2 different scents to display how the packaging system will work.

 

Color Palette

 

Macaron Box

Sleeve, Scent Example1
NB_Macaron-Box-01.jpg
Sleeve, Scent Example 2
Tray

 

Stand Up Pouch

Front & Back, Scent Example 1 (updated)
Front & Back, Scent Example 2 (updated)

 

Single Unit Pouch

Front & Back, Scent Example 1
Front & Back, Scent Example 2