Plain Janell is a photographer for exclusively high school seniors, offering an experience where they are comfortable enough to let their true personality shine through on “film.”
Overall, the Plain Janell brand identity reflects the light-hearted nature and excitement of high school seniors for the adventures that await them.
Plain Janell’s ideal clients are high school seniors (17–18 year olds). They are driven, respectful, and full of excitement for their future. They shop at American Eagle, Hollister, and Abercrombie & Fitch. Their senior year is the one they’ve been waiting for their entire lives, and it’s only the beginning of their adventure.
PRIMARY + SECONDARY LOGO
Plain Janell's clever play off of the traditional “Plain Jane” name fits the t-shirt-and-jeans laid-back clients that are drawn toward Janell's clean and light hearted aesthetic. Her seniors feel ease with Janell behind the lens, an approach we took in the custom lettered logo. The custom script lettering provides an approachable, authentic yet classic style that sets the brand apart from other photographers. The consistent line weight creates optimal readability, even at small sizes.
The custom icons add the bit of fun + adventure for Janell's seniors. These icons allow for versatility, and give you just as much room to grow as the rest of the brand identity. Through avoiding specific + themed icons for the blog categories, we were able to provide icons that instead add to the content rather than repeating what's already been said. These versatile icons won't leave the brand pigeonholed, and instead open up possibilities to re-use throughout other branded collateral.
When it came to color, we chose a palette of gold and denim-inspired hues to play up that Plain Janell simply classic tone even more. The color palette appeals to both high-school guys and gals through its gender neutral appeal. The primary calming ocean blue evokes the sense of ease and peace that Janell provides her clients when behind the lens. Overall, the palette meets the approachable and classic aesthetic of Plain Janell's photography.
Custom patterns are a unique opportunity to channel a brand's essence into something that will take the whole identity to the next level. A series of custom striped patterns provides a classic touch of preppiness, while providing a subtle background graphic element to be used throughout branded materials.
Specifically, we were inspired by classic oxford shirts and how if you look closely at a the weave of a striped button-up, it's made up of so many smaller details. That seemed like a perfect metaphor for Janell's brand—simple on the surface, but full of so much subtle beauty, complexity, and depth.
Brand identity, custom lettering, pattern design, pricing guide PDF, Mailchimp newsletter template, custom icons.
Jamie, Creative director
Melissa, Lead designer