overview

The Venue at Waterstone is a North Texas barn venue that offers a one of a kind experience for weddings, intimate country gatherings, or corporate events.

Target audience

Primarily couples between 21 - 25, recent grads that are planning their weddings. They love shopping at places like Restoration Hardware, Anthropolgie and Free People. Vibrant, thoughtful and down-to-earth. Also those looking to hold intimate gatherings or corporation events.

 
Initial project sketches
 

 

PRIMARY + SECONDARY LOGOs

The Venue at Waterstone's primary goal is to be a venue that is easily accommodating and straight-forward in order to create beautiful, memorable and stress-free experiences for their clients and guests. With this in mind, I wanted to keep the logo simple and straight-forward, yet beautiful and welcoming.

The hand drawn illustration of the actual barn begins to tell the story of the Venue at Waterstone. This hand drawn feeling makes the brand welcoming and a tad bit rustic. The typography and color palette choices bring in the elegance that is expected for a wedding and event venue. 

The secondary logo with tagline can be used as an accent mark throughout collateral, yet still recognizable as part of the brand due to the typography and barn icon.

Overall, the primary and secondary logo convey an elegant yet welcoming feel with a nod to the Venue's story, appealing to couples or guests looking for a unique, hassle-free venue to hold their next event.

 

   


 
SR-Venue-Waterstone.jpg
 
 
SpruceRd-Venue-Waterstone.jpg

 

Icon set

 

 

Pricing Sheet PDF


SERVICES:

Brand identity, stationery, social media, pricing sheet, custom icons

THE TEAM:

Jamie, Creative Director
Ashley, Lead Designer