So, it's time for a brand evolution.


Sure, you want a timeless logo, designs that make eyes brighten, and online marketing essentials that pull everything together in one neat little bow so that people fall in love with you forevermore (and buy from you forevermore)...

But what you REALLY want, right now, is a branding team that just gets it. 

A team that can translate the unique ideas in your head to stunning online visuals (without requiring a lobotomy). 

A team that specializes in creating custom brand identities that stand way out in an ocean of businesses vying for attention.

And (obviously) a team that hits every deadline, makes the process super easy, and gives you evvvverything you need to communicate your brand identity in a compelling way that feels more like YOU than ever.

Luckily, that branding team has a name.


Welcome to Spruce Rd.

The quickest way to go from a brand identity that screams ‘I did this myself!’ to one that has serious-but-fun professional threaded alllll the way through it – in style. 


Jamie Starcevich

Founder + Creative Director

Hey there! I’m Jamie, founder + creative director at Spruce Rd., and creator of the Share-worthy Design course for freelancers. I’m also mom to a little one, hiking enthusiast (walking around the park counts, right?!), and will never say no to cookies, tacos, or a Wes Anderson film.

Conventional isn’t my thing, and thanks to my 10+ years of graphic design education and professional branding experience, conventional doesn’t have to be your thing either! My superstar team is brought together from around the US to serve you in a way that: 

1) Gets you exactly what you want. Like the ecommerce store branding that has your dream customers knocking down your (virtual) door. Or the oh-so-pro ecourse design that has students lining up to learn from you.

2) Makes getting what you want a total breeze. You’ve got lives to change by running your business, you don’t want to be fretting about color palettes and whether you’ll get more conversions with a serif or sans serif typeface. 

Our processes have been carefully developed, refined, and refined even more so that your client experience is as smooth as your favorite La Croix and as delightful as seeing the payment notifications roll in as you relax after a day of hustle. Around here, quality comes above…. everything. Every project we pour ourselves into should be our best work. Plus, we love love love to serve and surprise our clients and we’ll do everything possible to delight you along the way. We can’t help it!




Lead Designer

Ashley has a knack for creating custom lettering, hand-drawn illustrations, and color palettes that have ‘swoon’ written all over them. While she’s obsessed with online branding, she’s also a lover of paper goods, black and white clothing (although an olive green piece occasionally slips in) and has far too many hobbies to list!


JenPaceDuran-headshot1 (1).jpg


Lead Designer (and former Shareworthy Design student)

A doodler at heart, Jennifer loooooves to geek out over colors, typography, and patterns. Her superpower is designing patterns with creative flair that clients go crazy for and she’s also awesome at curating fun and unforgettable client experiences. Away from the screen, you’ll find her with a paintbrush in her hand or listening to a baseball podcast!

Here’s why we’re different from other branding professionals:


Your design team is put together based on exactly what you need

Custom branding deserves a custom team. Spruce Rd. curates a team of the very best specialists to turn your brand vision into real life “OMG my customers are going to go wild over this”. If illustration will form part of the project, we’ll call on our illustration expert. Same goes for brand photography... custom lettering… the list goes on! This ensures your brand is like absolutely. no. other. If you think you’ve got high expectations for a stand-out brand, you should see what ours are like ;) 


Available when you need us
(like, now)

When it’s time to overhaul the way your business shows up online, you don’t want to wait six months to do it. The Spruce team is put together very deliberately so that when you need premium branding quickly, you can actually get it. Although we only take on select projects, those projects are delivered within short timescales, so you can get that brand out into the world (and earning you $$$$$) as soon as possible.


Industry standards don’t feature
around here

Here’s just one example of the different way we do things: Instead of delivering the standard three different logo concepts, we will only give you one. Clients come to us so we do the work for them, not take up their precious time making difficult design decisions! By this point, the team will have done all the iterating behind the scenes and have fully fleshed out one brand concept. This gets approved from the first proof almost 100% of the time. Say what?! Yup, we know what we’re doing!


Sound like a team you’d like by your virtual side? Come have a snoop at the details of our signature package.