“Niche your brand.” This is a common phrase preached to us regarding our brands. But what if you have multiple audiences, passions and products? Do you have to limit your focus to only one? And if you choose to not limit your audiences, how can you speak to 2 audiences at once?
Sometimes we get that desire to completely redo everything. Whether that’s our website, wardrobe, brand or, heck — even our hair. We get the itch to rebrand.
How to build (fun) hype around your launch | Spruce Rd. | We’re often too serious about marketing our own brand. I caught up with past client Mandi, of Care Crates, to chat about how she brings the FUN into marketing her business and building hype around product launches.
We talk a lot about gaining a long-term approach to your brand, which is definitely crucial for any successful business. Yet in doing so, we quickly move past the seemingly small moments that provide the steps to move toward our long-term goals.
I wanted to share my process in restructuring my current site. Maybe you are contemplating a complete overhaul as well, so hopefully this behind the scenes peek will help guide you in the next steps.
Have you ever been tempted to shift your focus in an effort to make additional income? Maybe you’ve had the same thoughts as I have.
Every successful business reaches a stage where it goes beyond its own comfort zone, and begins to challenge the convention — status quo, the norm, industry standard. These defining moments are what set your brand apart from others, and allow your voice to be heard.
If you’ve thought of creating an online course, or have one yourself, this post is for you. Below are a few of the tools that helped me create my course.
In this article, I’m sharing the process behind launching your newest product or course. If this is your first time venturing into this territory, I’ve got ya covered on where to start.
Once you are ready to transition your personal brand (whether it be a service-based income, blog, consulting, or any other type of business) into info-products, you will most likely encounter some sort of branding quandary.
If you are in a position where hiring a designer isn’t in the cards quite yet, you can certainly DIY your own branding until you are ready for that next step.
Committing to a brand identity, for yourself or a client, can easily become paralyzing. Rather than embracing paralysis, I wanted to share a few tips from a brand identity designer’s perspective on how to diversify your brand so you don’t feel “stuck” with limiting brand, and instead feel inspired.
Today I wanted to share a few tips on how to organize your Adobe Illustrator workspace. Since sharing my Illustrator + graphic design process in the Share-worthy Design course, I’ve put together systems that streamline my workflow.
While it is fresh on my mind, I thought it would be appropriate to recap my first year of business. My intention is to freely share what has worked best for me, with the goal of providing a behind the scenes peek for those interested in starting a freelance business.
This is a great resource list for any online entrepreneurs out there, who want to pick up new skills to take their business to the next level, or just want to learn something new for fun. Here are a few courses just for you!
I’d love to know more about you, and hear any questions you have through a simple survey. This helps me get to know you better, so I can create resources, workshops, products and tutorials that will help you succeed.
Let’s dive into how Blue Bell has gained such loyal brand ambassadors, as well as a few notes on how you can do the same in your business.
I thought I would show a glimpse at behind the scenes of Spruce Rd. I am SO excited to reveal that Spruce Rd. is now partnering with other designers to collaborate on client work.
Design skills aren’t reserved for only those who have a graphic design degree, but I truly believe that everyone is creative, and has the capability to learn the tools on their own. Here are a few ways you can add value to your business, through design.
The minute I heard Regina’s passionate vision for Scrappy U, I was on board and excited to see her vision come to life. To say this project was a dream for me, is one huge understatement!