Getting noticed online is crucial for every modern small business. Though each business or blog has its unique audience, and therefore marketing strategy, everyone should focus on a few key elements in order to start getting noticed online.
Your core message is a simple but elegant statement, just a sentence or two, that sums up all that you do. It’s the heart of your business, the catalyst for all of your content, the touchstone that you return to again and again when you have new ideas or start playing that comparison game we know all too well.
It’s no secret here, my blog has been the best way to promote my business, and attract my ideal clients. In order to do this, you have to create a reason for them to stick around.
I am beyond thrilled to have the ladies behind October Ink shed insight into how they attract + book their ideal clients. I have been long time fans of their work, and am excited to learn myself how they attract such a stellar cast of clients.
One tip that has helped me with photography is to utilize interesting background textures. I have compiled a few easy + inexpensive solutions that have added depth to my photographs!
Whether you are prepping a blog post with a stylized photo shoot, editing a photo for your portfolio, or creating mockups of your design work, attention to the background color will help round out the image and make it seem complete.
There are only two more days until Christmas (?!?). Which means that there isn’t a lot of time for a DIY project before Christmas, but just in case you are feeling especially crafty, I have a DIY project for you!
This week I thought I would share a tip that has helped me a lot on taking my hand lettering sketches to the computer, without losing that handmade quality.
Maybe you guys already know this trick, but this tip has sped up my workflow quite a bit when preparing final logo files.