I always love peeking behind the curtain of someone’s business, and seeing their process and how it is effective for their business. Over the past few months, I have developed a process that works really well for my clients, and actually hardly leads to any revisions.
Your core message is a simple but elegant statement, just a sentence or two, that sums up all that you do. It’s the heart of your business, the catalyst for all of your content, the touchstone that you return to again and again when you have new ideas or start playing that comparison game we know all too well.
Instead of focusing on quick strategies to grow your following, I wanted to share actionable tips to build an audience with purpose, value, and in a natural way. Even if you are new to blogging, don’t have a blog, or have yet to open Mailchimp, you can follow these strategies and start growing your newsletter today!
It’s no secret here, my blog has been the best way to promote my business, and attract my ideal clients. In order to do this, you have to create a reason for them to stick around.
Through building a consistent experience for your audience, you build trust and credibility in your business.
I wanted to just pop in today and share a recent *dream* project of mine! I quietly updated my portfolio with it last week, but wanted to dive into a bit behind Lindsay’s make-up artistry new brand identity.
I am beyond thrilled to have the ladies behind October Ink shed insight into how they attract + book their ideal clients. I have been long time fans of their work, and am excited to learn myself how they attract such a stellar cast of clients.
So many bloggers feel stuck when it comes to design. I have been diligently working behind the scenes to create a self-paced ecourse that will provide the step-by-step process to creating a blog post style guide.
Branding is one of the most important aspects of a business, and often is one of the first large investments a company makes. Here are a few reasons why it might be the right time to get serious about your branding.
I am launching an e-course! The “Create Share-worthy Design” e-course is something that I am SO excited for, and that I think will be useful to anyone looking to start getting noticed online.
A lot of people are scared of InDesign because it is so robust, but Kelsey of Paper & Oats has a way of easing you into it. InDesign is a great program to use for PDF worksheets, books, e-books and all publications.
Hey guys! For the past few weeks I have shared the psychology of color, as well as how to select a color palette for your brand, but I wanted to go a step further and provide you guys with a few color palettes specific to your aesthetic. I had so much fun creating this interactive quiz that tells you what your color story is, and a free bonus download with 4 ready to use palettes in your color aesthetic.
A few of you have asked about my experience with Lunch + Learn — what I have learned from hosting a webinar, the logistics of it, and how it is going. Here are a few of my insights from hosting a monthly webinar:
Through my experience in blogging, I have found a few foundational elements that create a successful blog post design, to help you get noticed! I also provided a FREE cheat sheet at the bottom of this post, of my personal go-to for writing catchy copy, and brainstorming blog post ideas.
Each color is tied with an emotional + psychological response, so it is crucial to understand the meaning behind each color, before you commit it to your brand.
Throughout the first few months of my print design job, it was trial by fire as I tested what was effective as a dynamic layout! I developed a method that served me well in designing layouts, and thought I would share a few of my secrets with you guys! Most of these tips can be applied to logo + web design as well.
Color is such an integral part of branding. It conveys the mood + tone of your brand, in the most visual way. But where do you start?
After my post listing ‘4 simple steps to creating a blog style guide’, I had a lot of interaction from you guys (thanks!). Because of that response, I thought I would share a few common design mistakes, and how you can easily avoid them.
I wasn’t actively seeking another job, however I always did have my eye out for a position at my dream company: Fossil. Fossil is a clothing, watches + accessories store with immaculate color palettes, and quality materials + designs.
If you wait for your branding, that idea you have, or your blog to be perfect… you just might never start it. Don’t overthink it!