Design Higher provides resources that help design educators innovate and inspire design education, and to create a community. These resources have a variety of material that encompasses ecourses, guides to creating course content, curriculum, and tutorials .
Men and women ages 30-45 years old who are educated and looking for teaching resources. Most will have a degree or in the process of pursuing a degree. The primary audience will consist of new graphic design instructors and designers who teach online design courses.
PRIMARY + SECONDARY LOGOs
Design Higher is an educational resource and website. It gives educators and aspiring educators access to educational materials. They provide learning resources for design educators, teacherpreneurs, and designers who teach design. I wanted to create imagery that was grounded in the fundamentals of design. With clean and simple typography the curriculum will rise to the forefront.
A geometric icon is a primary mark for the brand. I created this mark with the intention of bringing a movement that reaches upward to inspiring learning. The mark is made from a single circle. When the circle is divided in half it creates the shape of a 'D' and into 4 equal pieces, it takes the form of a geometric 'H'. The intention was to create a verse mark that can be deconstructed into a geometric monogram (see the Pattern No.1 below.) Shapes are a basic element in graphic design. They pertain to the figures and forms that are geometric, organic or abstract making up all the other elements in design. Geometric shapes help define graphic design and hopefully, this mark will grow to be a symbol of design education.
The secondary logo allows for diversity within the brand in various brand components — whether a short description is needed, in a reduced size, or small icon.
Overall, the primary and secondary logos convey a modern yet timeless design with a nod to graphic design fundamentals, appealing to all design lovers, yet welcoming to a new aspiring design educator.
The modern yet trusted nature comes to life through the use of typography. The font Gotham is front and center throughout the branding. Every designer has admired the no-nonsense lettering of the American vernacular, those letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape. Gotham is a hard-working typeface for the ages that won't feel dated anytime soon.
When it came to color, I played around with a bold and warm primary palette. I wanted to be mindful of not feeling overwhelmingly educational. With the neutral navy, soft red, and mustard yellow these colors bring boldness and balance to the brand. The colors will appeal to both men and women alike.
Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.
Simple, uncluttered typography pairs well with photography and other website elements; whether promoting a new ecourse, or promoting on social media. Photographs can also be used with color overlays as another way to maintain brand consistency. The patterns allow for exciting and geometric textures – whether on notebooks, email blasts or promotional items. The patterns can be used to simply make customers smile.
Overall, the brand identity reflects a trusted, educational and modern design feel that all design educators can expect from Design Higher.
To the right are the three collateral pieces for Design Higher, as well as an example of the social media graphics (profile picture + cover photo) used on Facebook and Twitter. There is also the PDF template.