So, it's time for a brand evolution.


You’ve got some stellar goals in that planner of yours. Isn’t it time you had a stellar brand to match? 

One that gives your ideal customers #allthefeels and has them clicking buy – instead of the dreaded...


Have you felt it? Symptoms include:

  • Sending people to your e-course landing page and dying with embarrassment because you just know customers don’t connect with it

  • Researching the brands of your competitors’ and cringing at how your not-so-put-together DIY attempt compares

  • Scrolling through social media and thinking that every single business stands out over yours, from Instagram flatlays with thousands of likes to attention-stealing Facebook ads

You’ve always been a total professional, but your brand identity hasn’t evolved as quickly as your business has. That’s totally normal! But when it doesn’t feel right any more, it’s a sign that uplevelling is dancing (probably to Beyonce) on the horizon. 

All you need to do… Is get there.

That’s where Spruce Rd. comes in.


The Signature Brand Identity Package

Become a customer magnet with custom branding that reflects the quality of your products and radiates ‘YOU’ – in just 6 weeks.


"Is it possible to love everything about my brand and collateral pieces? Because I do! I love, love, love them! It all looks AMAZING — you ladies are geniuses! I seriously don't want to change a thing! There is such a big, stupid grin on my face right now because you ladies NAILED it. My brand finally feels like ME!

Morgan Nield | E-course creator
(after the first proof!)


Here's all the good stuff you'll get

Custom Logo Design


*Cookie cutters will never be found along Spruce Rd.*

Your logo is often your first impression, so you want to make a statement with it. One that has your potential customers swooning first (think heart eyes emoji) and scrolling second… all the way to the buy button. We’ll create a custom logo that attracts your people now – and still attracts them in years to come. 

Unique color palettes, typography and patterns


Make them say “ooooooh”. If you want to stand out (which we know you do!) bland brand elements are never going to cut it. We’ll develop the foundations of your brand identity that are so unique your audience can’t help but be attracted to it. Everything from strong color palettes, complimentary typography, and 100% unique patterns.

pdf design


Consistency is imperative for brand trust, and your branded PDF design will make sure you have it. We’ll design your primary opt-in, course worksheet template, pricing guide, you name it.

Even after your new brand is finalized, the team is here to support you with anything else you need as your brand continues to evolve.

Know your way around Illustrator or InDesign? We’ll provide the working file for you, or set up templates, to best support your business as it grows.

Social Media Profiles


Wherever your customers are, you should be, too! We’ll make that easy with an irresistible suite of profile and banner images to use across your favorite platforms.

Brand Guideline


This pulls together all of your brand identity pieces in one neat place. Whenever you need to create something new, just take a look at this and save yourself the uncertainty headache (and potentially many hours of your life!). It’s also ideal for passing over to your VA or web designer.

Brand Support


Even after your new brand is finalized, the team is here to support you with anything else you need as your brand continues to evolve. No project is too big or too small!

Invest in your brand






"When I started my brand, it was important to work with a team that not only provided me with branding that fit my style and needs, but also people who I enjoyed working with. Spruce Rd. easily fit all of those requirements for me. They were so organized, always stuck to their timeline (which worked so well for my type A personality) and were a pleasure to work with. I've continued to work with them years later!"

Care Crates | ecommerce


Here’s how the magic happens



To kick things off, you complete a questionnaire that wriggles into the soul of your brand.


Kick-off call

We set up a call to go through your answers and formally introduce you to your (dream) team



We work on the strategy behind the scenes and send you a one-page creative brief and moodboard for you to approve before any actual design work happens


Sketch + Refine

Once that’s approved, we do what we do best: bring your brand identity to life with love (and a lot of chips and salsa)



Then we hop on another call to present your new brand identity to you and walk you through the design rationale



To wrap it up, we'll design your branded PDF. We'll be here for you moving forward with any additional marketing needs!

—  You + Spruce Rd. = Perfect match if:   —

  • You’ve been in business at least a year
  • You know your ideal customers inside out and upside down
  • You’re a visionary with a clear idea of where your brand is heading
  • You know exactly how you’re going to bring in revenue
  • You’re well and truly over DIY branding and you’re ready to pass the design reigns over to a pro with a process

Blending in is so not how you do things. Luckily, it’s not how we do things either.

Let’s chat about creating that stellar brand your customers will go wild over!


Client Kindness:


"I immediately felt I made
the right decision."

"I choose Spruce Rd. because Jamie and her team worked with recognizable online entrepreneurs like Melyssa Griffin and ByRegina. I wanted to work with someone who understood the online business. I immediately felt I made the right decision because Jamie and her team are so professional, organized, and have a great system! They really listened to my needs and delivered exactly what I was looking for. They're a pleasure to work with and I look forward to working with Spruce Rd. as my business develops."



"I've truly been blown away working with Spruce Rd.!"

"I spent years re-creating my brand over and over. Changing the colors, changing the look, trying to do it all myself, it never felt right and I could never get all of the elements to work together. Since the look was never perfect, I'd always find myself hating it after just a few months. I finally realized that, without help, I was never going to get the look I wanted. I reached out to Jamie at Spruce Rd., and I couldn't have asked for a better experience. She and her team helped me hone in on my brand identity, and then took the decision making process off my shoulders, which was exactly what I needed. I absolutely love my brand now! And most importantly, now that my brand is cohesive, my students get a better learning experience. Spruce was so incredible to work with, and they'll always be my go-to for branding and design."



"Spruce Rd. was the only
option in mind."

"I already I feel much more confident in my brand, and know our brand will enable us to connect with our ideal clients and bring in more business. Spruce Rd. helped us create a brand we are proud of. I especially loved the one logo design solution, not having to choose between a handful of different designs, but instead trust Spruce Rd. to deliver the best solution. When it came time for our company, The Venue at Waterstone, to pull the trigger and hire a designer for our rebrand, Spruce Rd. was the only one option in mind."



"Spruce Rd. is my favorite identity studio to hire for information businesses and products."

"To anyone considering working with Spruce Rd.: Jamie and her team are amazing at what they do. They draw out the heart of what you’re trying to accomplish and translate it to stunning, powerful visuals. Spruce Rd. is my favorite identity studio to hire for information businesses and products."


—  See where our clients have been featured + sold in:  —