Lissa Sandler is a strategist, designer and developer with extensive industry experience. She offers clients a stress-free, simple and streamlined process. Lissa Sandler can be relied on to create a beautiful and purposeful web presence for those looking to start fresh and stand out from the crowd. Lissa is there every step of the way to encourage and inspire confidence in the process. 

Target audience

Primarily women entrepreneurs who are turning over a new leaf. Whether it be a major change in their life or something more subtle, many of them are on a journey to slow down, simplify and live healthier lives. They are ready for their new businesses to flourish and don’t want to be burdened with extensive or confusing processes. 

Initial project sketches

Initial project sketches




Lissa Sandler needs a brand identity that easily reflects her experience in the industry and hints at the stress-free, purpose-driven process she provides her clients.

The primary logo offers a glimpse into the calming, simple and stress-free process Lissa has created for her clients, but also establishes her as a professional business owner. The typography is thoughtful and straightforward in legibility. The illustration is a stylistic rendition of lemon leaves and offers a friendly, intriguing vibe. When paired with the typography, the leaves create a sense of balance within the primary logo – aligning with how the brand should be used as a whole.

The secondary marks allow for diversity within the brand to be used throughout various brand components — whether in an oval layout for fun detailing with a tagline, as a monogram, or the leaf on its own with a hint back to Lissa's services.

Overall, the primary logo and secondary marks convey a professional yet approachable feel, with a nod to the simple, fresh and streamlined process clients will come to expect.




The color palette is inspired by natural elements featuring the greens, but the added purples play into the balance + contrast ideals behind the brand. The colors are unique from typical calming blues / mints (encouraging clients to stand out from the crowd), but still create a calming and inviting experience.


Photography, graphic elements and patterns are a unique opportunity to channel a brand's essence into something that will take the identity to the next level. Through this application, you can envision how the color, type, photography and logo all come together as a cohesive brand. These images are only mockups to help you imagine the brand in context.

The patterns allow for exciting textures – whether on printed pieces such as business cards or notecards, or web related items (our favorite place is in footers!). The patterns can be used as an extra detail to simply delight clients and to also show Lissa's attention to detail.

Overall, the brand identity creates a professional yet approachable feel, with a nod to the simple, stress-free process clients will come to expect.




Below are the collateral pieces for Lissa Sandler, including custom hand-drawn icons, 3 social media post templates as well as an example of the social media graphics (profile picture + cover photo) used on Facebook. The Lissa Sandler ebook is up on Basecamp!


Custom Icons



Social Media post Templates



Social Profile Graphics